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Blog | RedRover

Seemingly every brand has a presence on at least one social platform these days. Very few, however, are successfully converting that resource investment into engaged, loyal customers. What’s the secret of those realizing customer conversion? They are following these laws of social-media marketing. The law of targeting: Given the dozens of major social platforms vying […]

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Now with more than a half-billion users, mobile photo-sharing site Instagram has surpassed Twitter in popularity. In fact, according to GlobalWebIndex, it is the fastest growing major social media network. So what is driving Instagram’s meteoric rise? Overall consumer appetites for photo and video content is certainly a dominant factor, but demographically speaking, it’s young […]

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I’ve always contended that there are few business professions as challenging as a career in sales, so it’s not surprising that more than 45 percent of salespeople don’t meet their annual quota, according to a CSO Insights 2015 Sales Compensation and Performance Management Study. The reasons are varied and often involve sales discipline. In the [...] Read more

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